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The journey of cloud 9 desserts started in 2010. I used to own a shisha café called cloud 9 shisha café in Leicester. It took over 1 year to build and less then 1 hour to fall. Thursday October 25th 11:30am a day before Eid is when I seen my shisha place for the last time only this time it was to one of the biggest fires in Leicester as someone had arson my business out of spite. Seeing your future in a blaze in front of your own eyes feeling helpless is the worst feeling anyone can experience financially and emotionally. I was also to get married within 3 months of this event. At the time I was in shock and frozen like a statue I had no sense of the people around me and was just in tears.

I had the support of my loving wife throughout the whole tragedy. This could not have been easy for her but she is what kept me going. It was not fair on her to be put through this test so early on in our marriage. At the time all I wanted to do was focus on my marriage and to divert my attention and mind and not go into depression.

8 months later the person was convicted and justice had been done. Me and my wife and my family could finally have closure and move on with our lives. The 8 months of unanswered questions and sleepless nights where finally over.

I had a goal although I had no time frame of when I wanted to open up another business I always knew I would. But like everyone else day-to-day responsibilities and household bills kept me tied down. I had to put things in place financially in order for me to even start to think about myself. I helped my wife setup her own craft business called craft creations by afsha. I put all my energy and time into making her business grow with customers and products. I knew in order for me to be in a position to start something for myself this had to work for her to bring income into the house. We grew her business together all over the UK and worldwide I was so proud of her.

The day finally came when I took the plunge and decided to leave my 9-5 job and open up a dessert place. It had taken me 5 years to get to this position financially but I never lost hope or the drive. I wanted to be a better husband, a better father, and provide a better future for my family.

6th July 2018 we opened cloud 9 desserts, why cloud 9 in the business name again? Because the name has a close meaning to me cloud is where I believe my grandma is who bought me up to be the person I am today, and number 9 well that was her house door number. A long journey to begin a new venture again….